In the past few years, the strong growth in the Chinese luxury market by each big brand in China radical store expansion plans are driven, found bain, the fourth quarter of 2011 China’s luxury market consumption growth slowed, and some luxury brands in 2011 also begin to slow pace expansion. Why coach outlet choose to continue speed expansion?
Victor Luis said: “China is the biggest area Coach business potential. In fiscal year 2011, China’s luxury accessories market share of global proportion than 10%, to 2016 years, China will account for 20% of the global luxury accessories market around the store. Plus we number compared to other luxury brands, and we hope it’s not too much in more brand to enter the market before the market foundation to play even better.”
At the same time, the Coach saw men the growth potential of the luxury market, and plans to further expand the male products in China market. And the men of the global luxury consumer luxury consumer 15% of the market, compared to the male Coach products sales accounted for only 5% than. And the men of China in the luxury market increases obviously make Victor see this is another opportunity for development, “from product line to distribution channels, in the future, we will deploy all further develop the male market.”
From Diet 365, post The development of Coach
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